What is it?
SEO (Search Engine Optimization) is a tool that web developers use to make sure their websites get plenty of traffic. You see, search engines use algorithms to rank sites in search results. These algorithms can be very complex. Google’s patented Page Rank algorithm takes into account more than 500 million variables. What SEO does is make it so those algorithms find what they need in your website so they can rank you higher.
Why It’s Important:
It helps you stay visible to internet users, and there are a whole lot of those.
SEO helps you reach out to one of the largest demographics out there: internet users. A lot of people use the internet, and it helps for you to be visible to them. Every second, 8 people start using the internet, and 5-6 of those people will use it every day. Over 2 billion people use the internet, a figure that’s increased by 566% since 2000.
Search engines are people’s primary way of finding things online
With all those people surfing the web, search engines are used quite a bit. Over 93% of online experiences begin with a search engine. Need to find a shoe store nearby? Search engine. Want to find free games to play online? Search Engine. Need to find out what SEO is? Search engine.
Being on top is important
Chances are you’re one of those more than 2 billion internet users, given that you’re reading this article, so think about this: when you’re looking for something online, how often do you actually scroll down to see more results? Only when you’re really desperate, right? About 35% of clicks go to the sites in the first 3 positions on Google search results page.
It works better than ads
Now, I can feel what you might be thinking. “Why can’t I just put up an ad? That’d make me plenty visible!” Well, people don’t usually click on the ads that come up at the top of search results. Between 70 and 80% of people will opt for the results that come up because they match the search criteria (also known as organic results).
SEO is a crucial tool for staying visible and relevant on the web and it’s use can make or break a website. Be sure to check out Marketing Giant today for help on to SEO optimize your website!