How does PPC marketing fit into your current marketing strategy?
PPC advertising is one of the best ways to draw more visitors to your website, especially when you are looking to get additional traffic quickly and efficiently. However, it isn’t something that you should attempt on your own. If you aren’t managing your campaigns properly, you could find yourself spending a small fortune on marketing with absolutely nothing to end up showing for your effort. Once you know what PPC marketing is, you can determine what strategies are available and how you can approach the situation to take your Tacoma and Seattle, WA enterprise to the next level.
What exactly is PPC advertising?
PPC marketing is actually not all that difficult to explain. All of the major search engines give businesses the chance to purchase listings that show up when people search for certain keywords online. These particular listings will end up appearing alongside all of the natural results that aren’t paid for.
All of these particular advertisements are sold via an online auction. You place a bid for the amount you want to spend for someone to click on your advertisement. If you end up bidding the highest amount, there is an excellent chance that your ad is going to rank first. However, that isn’t always guaranteed. Quality scores also affect where your ads are going to fall.
Why is PPC advertising considered bad to some?
Many consider PPC advertising bad due to the cost involved with using it. For many in the Bellevue and Kirkland area, the bidding war can spiral out of control when trying to get to the top of the list for a specific keyword. Before you know it, you have spent a ton of money on your keyword and you end up losing more than what you end up making. Bidding just to appease your ego could cost you thousands of dollars. Inflation will raise the cost for phrases that are searched a lot.
Getting a bunch of junk traffic ends up killing your marketing campaign. Most of the services out there are going to end up distributing a portion of the results to each search engine and various other sites. Sure, you want to have your listing appear on Google. However, you don’t want to have your listing appear and generate clicks on some of the more obscure places online. While all of that traffic might look nice, you need to manage your clicks carefully if you are hoping to score a big return on your investment.
Another thing to remember is that PPC advertising isn’t going to scale. The more traffic you get, the more you are going to have to pay. While the amount you pay for each click might remain consistent, you are going to end up paying more overall because of the total cost involved with each click. If you look at SEO, you are only going to have to invest a set amount of money to get ranked better in the search engines. In turn, the amount you pay per click is going to decrease with the addition of more traffic.
What makes PPC advertising so amazing?
One of the best things about PPC advertising in Seattle and Tacoma is that you will begin getting traffic in no time. All you have to do is spend the right amount of money, get your ad placed at the top and customers are going to see your advertisement before anyone else’s. When people are looking for keywords that correlate to the ones you have bid on and you have the best written ad, you are going to end up getting clicks right away.
Because of that, PPC advertising starts to work almost instantaneously. When using systems like Google AdWords, you could produce targeted traffic in a couple minutes of getting your account open.
PPC advertising could end up saving you a fortune in advertising costs. You might be able to find a keyword niche that only costs you $0.5 per bid. When that happens, you get a lot of traffic for a relatively minimal amount of money out of your own pocket.
You get amazing flexibility in a single form of advertising when you use PPC campaigns. If you want to change your campaign around, you can adjust them in mere hours. This allows you to adjust to the marketplace, without waiting months for changes to go in effect.
Accelerate Your Marketing Campaign
Pay-per-click advertising is a simple way to draw more visitors to your site. In the right hands, it provides an amazing return on investment. Marketing Giant specializes in local PPC services for small & large (SMB) businesses in Gig Harbor, Federal Way, Seattle, Tacoma, and Bellevue, WA.
What’s the Trick to Effective PPC?
Ever notice the sponsored links at the top of your latest Google query? Those are PPC ads. To secure one of these spots, just bid for one. If you offer the highest amount paid when a visitor clicks the link, your ad will probably rank first.
Using the right strategy, PPC could save you serious advertising costs. You might, for example, find a keyword that only costs 10 cents per bid. That could generate plenty of traffic for little out-of-pocket cost – especially when the PPC is constant. This could save you a fortune in advertising.
Marketing Giant is your local PPC expert, trained to help you land the top spot in search engine results. We provide local PPC services to businesses just like yours, and PPC is just one way to improve your ranking.
Who Needs an PPC Expert?
PPC sounds easy, so you may wonder: why can’t I do it on my own? The answer is just as simple. The best possible return on investment takes expert help. Our team of Seattle PPC specialists are certified in Google Adwords and Bing Ads. These endorsements require constant education, so we’re continually learning about the latest best practices and trends to bring high-quality small business PPC services to your door.
Using a Certified PPC specialist can help you target your marketing campaign. Though the process is basic enough, targeting your keywords and navigating Google Adwords and Bing Ads requires a certified professional’s expertise.
What Makes Us Different?
Many marketing firms claim to improve search engine ranks, but we guarantee the results. Our local PPC experts focus on reducing your overhead costs while increasing your leads, and we stand by our promise. Weekly and monthly metric reports will help you stay focused on your business goals.
With the help of our Seattle PPC specialists, you’ll see the success of your PPC campaign almost instantly. Using a marketing system like Adwords, your business will notice a traffic increase within minutes of opening your account! Contact us today for more info on PPC campaign management.