PPC and SEO are great internet marketing tools to use in order to have a successful website for your business. Besides the ability to use them individually, they can also be combined and used together to create an even better marketing strategy than either of them could do alone.
The first step in being able to use both of these online marketing tools is understanding what they are. SEO, also known as search engine optimization, can help your business’ marketing campaign by reaching a large target audience in a very short period of time.
Knowing which keywords to use for your business, as well as how often to use them, can be a big determining factor as to whether SEO will work for you. This can also be described as keyword density, and the ideal usage for each of your selected keywords should make up about 3-5% of the total content. This is the sweet spot for SEO. By knowing this information and using it wisely, SEO can make a huge positive impact on your business’ advertising and profitability.
PPC is a bit different from SEO in that it works more on the off-page side of things. This means that you can pay for advertising on different sites, such as Google Ads, and have your business advertised where thousands of users can easily see it. This kind of marketing also helps to boost your business’ profitability, but only when used properly. If you aren’t careful, you could end up spending a lot more than is necessary to get PPC marketing to work for you.
Using social media as an advertising spot is a great way to exponentially increase the profitability that you get from PPC, as it generates a large amount of traffic in a very short period of time. By using the right tools, you are sure to make a huge return on your investment in no time at all.
How to Use SEO and PPC Together
By using SEO and PPC together, you are getting the best of both worlds. By working with a professional team who knows how to handle your business’ niche, they can help you pinpoint what the cheapest keywords will be to bid on for PPC advertising, as well as what the best keywords will be to use for your SEO strategy. By combining both of them, you are able to reach a huge target market and will be able to start seeing results very quickly.
One of the ways that you could look at combining both of these amazing marketing tools is by using the on-page SEO strategy, combined with the off-page PPC strategy. This way, you have the ability to improve your search engine rankings and acquire the kind of traffic that you want for your site with ease.
The Benefits of Local Marketing
Local marketing is a great way to reach out to your particular geographical area and still stay relevant to the online community. By keeping your website and internet marketing strategy relevant and consistent, you are able to reach out to a wide range of users who will be able to use your services or buy your products with ease.
There are many local Seattle businesses that have successfully used this marketing strategy to their advantage, including Nordstrom which was originally founded in this great city. It goes to show just how powerful of an impact that internet marketing can have on your future.
In summary, by choosing to combine both PPC and SEO you are able to take your business to the next level and fully realize its true marketing potential. Whether you have a business in Tacoma or Gig Harbor, WA we can help you to get where you want to be. For more information on all of our services, contact us by phone or email today!