5 Ways to Make Your Website Search Engine Penalty Proof

5 Ways to Make Your Website Search Engine Penalty Proof

5 Ways to Make Your Website Search Engine Penalty Proof Seattle & Tacoma WAUsing internet marketing tools to help boost your website’s SEO ranking is not uncommon. The bad news is there are now many penalties under Google’s stringent rules and regulations that can tear your business apart if you are not aware of them. Here are the top 5 ways to help make your website search engine penalty proof:

1. Usability

The ease of use or usability of a website is key to drawing in more visitors, increasing profitability and raising your SEO ranking. Google has placed various rules and regulations in place to ensure that everything on your website is as high quality and relevant as possible for your users. For example, infinite scrolling, when used properly on websites such as Facebook, can be a great way to keep users engaged. However, if you are trying to use this technique on your homepage, it can be a big problem and even warrant a penalty. By understanding what is and isn’t acceptable, you can save yourself a lot of trouble.

2. Content

With duplicate content being a major cause of SEO penalties, it is vital that you take the time to review all of your postings and ensure that you don’t have duplicate content floating around. It is also important to only post content that will help to boost your business, but content that will be of high quality. Low quality content can hurt your marketing efforts and can also lead to algorithmic penalties for your website.

3. Links

Internal links can be a great tool to use and take advantage of to help boost your website and make it search engine penalty proof. These links can also boost the amount of visitors that your site receives and the length of time that they will stay on your site. To help you avoid any kind of search engine penalties, make sure that your links are not smuggled, bought, broken, or hidden. Google has tightened down immensely on what is and isn’t acceptable, so it’s definitely worth your while to read through the rules and understand what links you can and cannot use.

4. Structure data

Because of newer, stricter regulations on what kind of data is acceptable within a website, you have to be very careful about the kind of structured data that you use. Also referred to as Schema markup, structured data markup can greatly benefit your website. If used properly, it can boost your marketing efforts as well as push you to the top of the search engine rankings. When used incorrectly, it promotes spammed content, and irrelevant information that will be of no relevant use to visitors. By ensuring that your content lines up with Google’s rules, you can avoid having penalties in this area.

5. Analytics

When used properly, web analytics can be a great way to boost up your SEO rankings without fear of penalties. The trouble lies not in having the data, but knowing how to use it. There are various free tools that you can use to help you get a handle on all of this information, from how many visitors you have and how many clicks per page to the number of page views that you receive. Your analytics are your guide to avoiding SEO penalties. Using it wisely can be the key to your success.

With these simple tips, you should have no problem avoiding all of the penalties that Google may try to throw your way. From knowing your web analytics, to adjusting your links and content, your website should have no trouble having the best SEO ranking possible. Contact Marketing Giant your expert Seattle & Tacoma SEO & Development team today to learn more tips and tricks!


Marketing Giant offer the best solutions for Online marketing including: SEO, SEM, Social Media and Video Marketing in Tacoma, Seattle, Bellevue, Kirkland and Gig harbor Washington.

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