Brand Awareness has been and still is one of the most crucial aspects of running a business. The more people know about your brand, the more likely they are to buy it: Simple. To boost your brand awareness, people need things that hold their attention and what holds attention better than the dynamic content offered by incorporating video into your marketing strategy online?
Video marketing can be a powerful tool to hold your potential customers’ awareness and build that brand awareness. Videos naturally play into human psychology. Videos can use motion to grab us or use emotion to sway us. They can use faces and voices to tap into the human brain and get your content across, all of which is very difficult to do with just plain text. 46% of online video viewers would look into a brand if it was mentioned in an online video and 90% of users say that videos help in their decision making process when they are deciding whether or not to buy something.
So many people watch video, it’d be difficult for a company to ignore video marketing. We watch over 340,000 years worth of video every day. Plus, video is much more effective at getting to the average user. 88% more time is devoted to websites with video by the average user and the information a viewer gets from just one minute of video is equal to that of about 1.8 million words.
As an added bonus, video marketing can also help with search engine optimization. Search engine optimization (SEO) is the process of formatting a website so that the computers that decide who gets put at the top of search engine results are more likely to put your site closer to the top. The higher you are on the listing, the less work people have to do to get to your website and the more likely they are to visit, so anything that can put you higher should be great news. Well, get ready for some great news because a video can be as much as 53 times more likely than a more traditional page to get a first-page spot.
Video marketing is a fantastic strategy for any online business. Not only can it help grab people’s attention and raise brand awareness, but also boost your search engine rankings, pushing your website up to the top of its field. If you want to find out more, Marketing Giant is the place to go for help with video marketing and increasing brand awareness!