Technology and marketing are fields that are constantly changing. In order to stay on top of all the updates and improvements it is absolutely essential that you read blogs, articles, and books about marketing. We all know that Web Design in Tacoma has always been a strong aspect of Marketing because without it there wouldn’t be as many conversions. It’s simple: if you have a great website that is designed with usability in mind, you will have more conversions.
But where will Web Design be one year from now?
Everything Will (Should) Be Responsive
You know how outdated websites look to us now? Of course, 5 years ago there were certain styles, colors, and attributes that were popular but that are now outdated. That is similar to what is happening with websites that aren’t responsive. Don’t believe us? According to this recent study by Google, the smartphone is used at home for 93% of the time during any given day.
What does this mean? Well, people aren’t only using their tablets and phones when they are outside of their home. In fact, the majority of mobile browsing occurs at home. This tells us a couple of different things. Firstly, it shows us that people want information quicker. People would rather look at information on their phone than having to get up and turn on their computer or grab their laptop. Secondly, it means that more and more people are converting on mobile devices.
Usability, Usability, Usability
Everything in design is going to be about usability. A great designer will not only make a website look great, but they will also have the end user in mind (in terms of browsing). A year from now we will see Web Design Tacoma strategies that are all about making it easier for the visitor to convert. After all, conversions are the number one goal of any website. Designers are going to start ensuring that contact forms are extremely simple and rewarding. This leads us to our next point.
It’s an established psychological fact that when you give someone something for free, they feel obligated to give something back to you. Over the next year we will see a lot of Web Design Tacoma Marketing plans that offer a free Ebook, calendar, or photo in exchange for a contact form submission. This kind of exchange is inevitable and it only makes sense as more and more people require receiving information.
Large, Bold Styles
Instead of putting as much aimless information on one page, Web Design is starting to head in the direction of having large fonts and bold typefaces. Again, this is all because it makes it easier for the end user to read and scroll through to the information that they need. No one is going to be reading an entire website from beginning to finish in 2014 – they just want to get the information they are looking for and leave or convert. It’s simple.
If you want to see an increase in your conversions and profit, you need to stay on top of these updates. Let us take care of it for you. Contact our Tacoma Marketing Firm today for a free consultation.