What can you expect this April?
Starting on April 21, 2015, Google is going to be making changes in how they rank mobile websites. What you once knew is all a thing of the past. They are now going to look at how mobile-friendly your website is to those who are browsing the Web. This major change is going to affect languages across the world, so you can bet your search engine results are going to change dramatically. Not sure if your business is mobile ready? Then check out Google Mobile-Friendly Test before it too late.
Why are the changes important?
Even without these changes coming into play, business owners should make sure that their website is mobile-friendly in the search engines. More and more people are browsing the Web on their phone, so you don’t want to be left out of the ranks just because you overlooked this one small element. If users cannot navigate your site easily and find what they want in minutes, they are going to turn to someone else that delivers. Don’t lose out on valuable business to your competitor just because your site isn’t ready for use on mobile devices.
How will these changes affect your site?
All of the pending changes Google is making will affect your site on a page-by-page basis. Each and every page is going to be analyzed by Google to make sure it is friendly for users around the world on their mobile devices. You have to think about things from a mobile point of view. With 60% of business stemming from mobile users, you have to consider what you can do to change things for mobile users first.
Avoid using fixed table designs and step into something new and improved that flows with each page of your website. You need someone who has experience in the field to help ensure your site is up-to-date and ready to handle the changes coming your way.
What can you do about it now?
The best thing you can do for the here and now is to get a responsive design website. Not only is this going to save you a lot of time and energy, but it will also save you on the total cost involved with marketing and building your website. Instead of having to make changes to your site on a regular basis, this design will ensure your site is ready to go for all of the upcoming changes taking place.
Design a mobile app for your business site to make sure it is ready to go and there aren’t any unexpected issues that need to be fixed. By getting a mobile app designed now, you can check for any inconsistencies in the way your site looks on your mobile device to get them taken care of before the major changes roll out on April 21, 2015.
Regardless of how you look at it, you want to make sure you are ready for these changes. By getting ready now, you can make sure your business has a competing edge in an ever-changing marketplace. At Marketing Giant, we have been helping local business owners in Seattle, Bellevue, Kirkland, Tacoma, Federal Way, Gig Harbor and beyond for quite some time now. Let us go to work for you by calling or emailing us today.
