Rates & Money
Project Overview:
Rates & Money is a brand-new digital platform created to educate U.S. home buyers and provide powerful mortgage tools. Marketing Giant partnered to build the website from scratch, design the brand identity, develop interactive tools, and launch targeted marketing campaigns that support growth and user engagement.
Rates & Money
Mortgage
2020
The Challenge
The client needed more than just a standard informational site — they wanted a resource with fast, automated mortgage calculators, real-time rates, and a streamlined user experience. Their challenge was to deliver complex financial data simply and engage users who were navigating the home-buying process for the first time.
The Approach
- We began with a full branding workshop to establish a clean, professional identity for Rates & Money.
- We developed the website on WordPress with custom modules for mortgage tools that update automatically and require minimal clicks from users.
- We created and integrated tools like a rate feed, loan-limit calculator, and refinance savings calculator to engage users and drive lead capture.
- We paired the web build with ongoing marketing support — including content strategy, SEO, and user analytics — to ensure the site would perform and scale.
Loan Limits Calculator
An easy-to-use tool that lets users find county-specific loan limits across the U.S. It improves transparency for borrowers and adds localized SEO value to the website.
Mortgage Debt Consolidation
An interactive calculator that helps users evaluate potential savings from consolidating high-interest debt into a mortgage. It demonstrates financial benefits clearly and supports the site’s lead-generation strategy.
Mortgage Calculator
A core feature allowing users to estimate monthly payments, compare loan terms, and explore affordability scenarios. Built for speed, accuracy, and simplicity.
