What does it mean to SEO optimize your website?
SEO Optimizing your website is one of the most important strategies used by local businesses to help deliver the best results possible. With search engine optimization, you can use the best strategies available to make your website appealing to all of the different search engines. In the end, your ranking in the search engine is going to improve and your website is going to rank amongst the top sites in the search results.
What types of SEO are there?
There are essentially two different types of SEO techniques that you can use: on-page and off-page SEO. With on-page SEO, you are focusing on the various parts of your website that you need to optimize to rank higher in the search engines. In terms of off-page SEO, you are dealing with what other websites are doing online and how to tweak them to improve your ranks in the search engines. You need someone who understands the differences between both on and off-page SEO.
What is on-page SEO?
When it comes to increasing the amount of traffic your business gets, you need to focus your attention on on-page SEO. With this type of marketing, you will need to make changes to your blog or website that are going to draw traffic in and make them want to keep coming back for more. You need to constantly revise your site to improve your ranking and keep it up. In on-page SEO, keywords are strategically placed in the content to draw attention in the search engines.
This includes placement in the page title, headings, images and even the domain name. All of these key components have to be perfect for the search engines to send traffic your way. You don’t want your website too small or too large. However, it does need to be genuinely interesting and relevant to the target market. On-page SEO involves the following components:
Optimizing the Titles
One of the main elements to optimizing your website is proper utilization of a title tag. Make it short and descriptive, while attracting users.
Using Meta Tags
A meta tag is a relatively short description of what your site has to offer visitors. Make sure you include the keyword, title and any description to help separate your site from everyone else.
Professionally Written Content
Professional content is crucial for getting visitors. You also need to update it regularly with new and relevant information and proper keywords to help boost your ranking in the search engines. You also want your content to incorporate city specific information, such as Tacoma bulldozing, Seattle bathroom remodel and so on.
Optimizing Your Keywords
While you do want to add keywords to your site, you don’t want to overdo it by stuffing them in where they don’t belong. Your content should have a logical flow to it.
Proper Linking Matters
By linking to other pages on your site, you can help to improve the overall quality of your website. Effective links both internally and externally can help you rank in the search engines. Use sites that are unique and genuine when building links.
Enhancing Your Images
While images are important, they need to be unique and meet proper criteria to be effective. Look at the overall size of the file and how quickly it loads when adding it to your site. You also want to name it properly for maximum optimization. Search engines are only able to read the text on your site, not the images. Proper tags make them easier to find in the search engines.
What is off-page SEO?
Whereas on-page SEO is focused on what you can do to your own site, off-page SEO is largely dependent upon other websites to improve your blog. Off-page SEO is something you have to continue working on for years to come. It involves building links and adding links regularly to keep the search engines indexing your pages. Getting quality links allows your site to rank even higher in the search engines. With off-page SEO, you use a combination of social bookmarking, social media and link building.
Building Quality Links
Website ranking is largely dependent upon the links incorporated into your site. Adding links to your site can help increase quality and improve page rank. Number of links isn’t as important as where you get your links. Use websites that are ranked high.
Marketing with Social Media
Just about everyone has either dealt with social media or knows what it is. Effectively marketing your Tacoma and Seattle business will make it more attractive and allow people to find you easier. Social media marketing is a great way to promote your online business.
Utilizing Social Bookmarking
With social bookmarking, you can pass along information to countless users and increase traffic quickly and efficiently. Search engines will index those websites that utilize social bookmarking properly, thus increasing your ranks in the search engines. If the content is shared amongst users, it can go viral in no time.