If you’re a business owner, chances are you have heard of the term PPC. If you haven’t, it stands for “Pay Per Click”. Essentially, you can create ads that show up in a certain order on Google whenever somebody searches for a certain term. Whenever a user clicks on your ad, you have to pay a certain price (whether they convert or not).
Many people have found this form of online advertising extremely beneficial, while others are still skeptical of it. The point of this blog post is to inform you that no matter what business you are in, PPC can be beneficial to you. How? Let’s find out.
With PPC you have complete control over who sees your ad, when they see it, and where they are when they see it. What does this mean? It means that you aren’t ever going to be wasting a single cent. You see, if every single person that clicks on your advertisement is someone that is interested in the services you offer, it isn’t a waist. Instead of getting random visitors to your website, you will start getting highly focused visitors that are much more likely to convert.
This brings us to the next point.
The entire point of any for-profit business is to generate profit. How does a business do this? By gaining conversions. By nature, if all of the people that are clicking on your advertisements are interested in your services, you will gain more conversions. PPC in Tacoma ensures that your money won’t be going to waist.
Gaining Quality Traffic
Once you set up your PPC campaigns you are going to gain more traffic to your website. This traffic isn’t necessarily organic, but it is traffic nonetheless. When you gain more traffic, you gain a bigger following. When you have a bigger following, you are going to get more engagement from your social media accounts and overall brand. In the long run, all of these things lead to more conversions and engagement.
Organic x Paid Traffic
If you happen to have Tacoma SEO services on your website, you can really see a huge increase in traffic from combining PPC Tacoma and SEO. If you are already gaining a steady amount of traffic from organic search, think about how much more traffic you can receive when you add PPC on top of it all!
Google Isn’t The Only PPC Medium
Most people think that the only way that they can create PPC campaigns is through Google, and although this is one of the most popular ways to do, it is not the only way. In fact, we have been seeing an increase in PPC advertising on social networks. One of the most popular social networks that this is from is Facebook. If your target audience is on Facebook for a lot of the day, imagine how much engagement you can receive from having your advertisements pushed to them!
At the very least, you should contact our PPC Tacoma specialists and ask us to give you an estimate for a PPC campaign. We can give you detailed information about how much it will cost, about how much engagement you will see, and about how many conversions you can expect.