Using the current seasons to your advantage when planning out topics and content strategies is something that is overlooked by a lot of companies. Christmas and the holidays surrounding it provides for great content that involves warmth, happiness, and planning.
Let’s take a look at some possible tones and topics that you can use this Christmas season.
Tone of writing
The tone of your writing should change a bit when it comes to writing posts that are directly related to the holidays or have anything to do with the time of year. This doesn’t mean that you have to change the way you write entirely, but it does mean that you should pay a little more attention when it comes to your tone.
For example, if your writing is about marketing, you don’t want to randomly start writing about Christmas ornaments or traditions. Instead, you should focus on marketing but gear it towards the holidays. So, instead of just writing a post about how to retain visitors on your website, write a post about how to retain visitors during the holidays or around Christmas time.
People are interested in what’s currently going on in the world, so if you make your posts relevant with the current time of year things should naturally begin to grow in terms of readers.
If you change your color scheme for various seasons of the year, Christmas time is a great time of the year to use reds, greens, and blues. In fact, choosing colors is pretty simple. Drive through any neighborhood at night and take in all of the colors that are present if you need some help or inspiration when it comes to picking a color scheme for your blog this Christmas.
It is important to note that you don’t want to overdue the Christmas color scheme because people will then think that your blog might only be associated with Christmas. So, keep it subtle and don’t forget that Christmas season is really only about a month long so you don’t want to overwhelm people with Christmas posts and colors.
Add some subtle Christmas colors into the mix to ensure that readers know that your blog is up to date and relevant.
Your stock photos should also follow a certain pattern during the Christmas season. You don’t have to post Christmas trees and lights on every single post, but it’s okay to add some festive stock photos. Maybe choose an image that has snow in it, or pick something with a warmer feel like a family at a coffee shop. Whatever you choose, make sure that it is high quality. Nobody enjoys looking at blurry or small photos on an HD monitor.
If you have any other Christmas marketing tips, please share with us in the comments!