How To Capitalize On Marketing In The Fall

Fall Marketing
Fall is practically here which means that soon days will get shorter, the weather will be colder, and more people will be wearing cardigans and drinking Pumpkin Spice Lattes (especially if you live in the Seattle area, like us). What does this mean for your business? We all know the typical “spring cleaning” post that most marketing agencies write up during the spring, but what about the fall?
I would say it’s a good idea to get in the habit of doing an intense cleanup of your online presence once every season. Here are some simple tips on helping you get started with this process.

Social Media

Social Media is important. Here are some things that you need to make sure are up to date on you social channels.

Make sure your banners are all cropped according to the social network’s new dimensions.
Make sure your logo is cropped correctly and that it isn’t blurry.
Make sure your bio and information is filled out accurately.
Check your follower/follow ratio with a tool such as Followerwonk
If you aren’t too active on a certain network, try using a service like Buffer and schedule out your tweets once a week.
Begin reaching out to new people.

Web Tools

You should be checking your web tools religiously. In fact, you should be checking them every single week. However, for those that don’t once a season will have to suffice.

Make sure that your website is verified on both Google and Bing Webmaster tools.
Make sure that your sitemaps are submitted, working, and accurate.
Double check your index status and see if you notice any significant drops or changes.
Take a look at links that are pointing to your site and see if there is anything spammy that needs to be removed.
Check on any URL errors and clean them up (don’t forget to re-fetch your site with the appropriate search engine).

Analytics

Your site can be doing well, but if you don’t know how much better it’s doing than last season (or year, or day) you are behind. It’s critical to be able to compare data and see what’s working for you and what isn’t.

Make sure that your UA code is functioning correctly.
If you haven’t upgraded to universal analytics, do so.
Make sure that your IP (and any other IP that you work from) is blocked from being tracked with new visitor data.
Set up conversion funnels and goals in order to see how you can improve your site.

Content

It’s important to stay relevant with your content. There are so many different companies pushing out new content every single day that if you aren’t creating meaningful content you might as well not be creating any content at all.

Create a content schedule and stick to it.
Use Google Trends to find subject opportunities.
Read your RSS feed every single day and stay in the loop with what’s going on in your industry.
Have weekly brainstorming sessions.
Write, even when you don’t feel like it.

Outside Tools

Tools such as Moz, Buffer, etc. are very helpful and should be looked at as well. These tools will help you do your job more efficiently and with more precision.